As notable as it already is, Penang has always been classified as a food haven where the fusion of eateries is available almost everywhere within this treasure site in Malaysia.
If you are hitting the craving of getting banana leaf rice for a meal, one outstanding gem that will always come to mind is the Passions of Kerala. In short, Passions of Kerala is one of the famous restaurants in New World Park (an open-air spot with food stalls, retails, and entertainment choices in George Town) that serves South Indian cuisines with a mixture of Chinese ingredients. Out of so many foods on the list, visitors always find their banana leaf rice as the most worthwhile option to devour.
Typically, a banana leaf platter is served with white rice (or also known as parboiled rice) or potato rice with an assortment of vegetables and other condiments in different levels of spices. In the Passions of Kerala, rice usually comes with papadum, vegetables, dahl, pickles, and curries.
What’s most fascinating is that despite being a decades-old shop, Passions of Kerala doesn’t seem to fade, but instead, they sustain and grow more popular in the F&B industry. Many businesses can’t survive the MCO since 2021, but this restaurant can keep its ball rolling as usual.
Thus, we’re looking into the 4 genuine treasures that keep the Passions of Kerala alive and thrive for a long time.
Diverse Family Legacy
Since 1988, Passions of Kerala has been a go-to spot for customers to fulfill their craving sensation towards banana leaf rice. Passed down by the original owner of the silent generation, the grandfather of the current manager used to serve the same cuisine in Dato Keramat. It was later bequeathed to the current owner, his wife, and his son to continue this tradition until today.
The family has been running this business at New World Park for 14 years. Not only that they sustain the recipes from the old generation, but the fusion cookery is one of its significant advantages that keeps them irreplaceable. Coming from diverse family background, the food is served with a mixture of South Indian taste and Chinese concoctions which align with the local multiculturalism characteristic.
Thus, it’s hardly surprising that they have attracted a wide range of customers with different ethnicities for a long time.
Customer Satisfaction
Preserving customer satisfaction through its services is essential for them. As mentioned above, the Passions of Kerala received its popularity from a broad range of customers from different ethnic groups.
Apart from serving fusion taste and satisfying food taste, the restaurant emphasizes providing friendly services to the customers. While it’s a norm to be friendly and top-notched in hospitality, their staff goes the extra mile to ensure the service of quality is always at the accommodating level.
With the support of their fellow regular customers, the word of mouth has certainly saved them a lot on the marketing measure to make a fortune.
Genuine Cookery and Food Placement
On top of their famous banana leaf rice, Passions of Kerala serves other popular dishes such as Chicken Masala, Fried Fish, Fried Sotong, Fried Bitter Gourd, Mutton Masala, Crab Masala, and more.
Many regular customers find the taste of all their food and the presentation itself enticing. The fun fact is that the owner practices the ‘Don’t Cut Corner’ motto in their business nature. This explains why they use expensive ingredients, cook fresh chickens daily for food, and can maintain the reputation of their food brand for the long term.
Besides the food they serve, Passions of Kerala made their pickles as side pastes to escalate customers’ eating experience as well. For instance, mixed veg, ginger, salted fish, dry shrimps, and buah kurma are the available flavours. One full set costs at RM65 and can be stored for four months, so it’s something that people can’t afford to miss when getting their meals.
Strategic Location
(Image credit: New World Park)
Another non-negligible factor that contributes to their success today is the location itself.
Being one of the retailers in New World Park ensures the privilege of high exposure to many potential customers. The first reason is that the place is situated in a flex of commercial places in Burma Road, George Town where the respective city is identified as an entertainment hub for locals and foreign travellers.
Additionally, New World Park consists of its dedicated parking space which is a convenient advantage to the visitors in a bustling city with elusive traffic conditions like George Town.
Their food is available for order through various food delivery applications and takeaway as well. While Malaysia is currently constrained under the restrictions of MCO, dining in a physical shop is forbidden at the moment, but that doesn’t hinder us from enjoying their food with the available alternatives in times like this.
We hope the information above would encourage you to crave the scrumptious banana leaf rice at Passions of Kerala whenever your desire kicks in.
Contact Information:
Address: 102-C-3, New World Park 102, Jalan Burma, George Town, Penang Island 10300 Malaysia.
Tel: +604-227 2550
Hours: 12:30pm- 3:30pm, 6:30pm- 10:30pm (daily)
Food Delivery Order: malaybites.my, foodpanda.my, passionofkerala.com
Website: https://www.passionsofkerala.com/
Social Media: Facebook
(Photos credit: Passions of Kerala)
0 Comments